You have an awesome product that benefits your customers.
But why's it so hard to get people’s attention and get them to take action? And why do your potential customers keep choosing other solutions (or taking no action at all) – when you know you are clearly much better for them?
You need more customers to build a great business and grow your positive impact on the world.
You need to find the right people, the right audience, and get them to find you, trust you, and convince them to try and buy your product.
As a small business resources are always very limited. You know it's crucial to optimize your marketing efforts to reap the maximum results in the shortest time.
Maybe you know where you need to go to, but just don't have the time or the expertise.
Maybe you don't know what exactly would be the best action for your current situation.
Maybe your competitors are doing better job growing faster.
Growing Businesses and Powerful Tech Need Smart Strategic Marketing
When you have a great product, you need great marketing to skyrocket your business and outperform competitors. To win big, every piece needs to fit perfectly.
You don't need a "social media strategy." (And there's no such thing, really. But let's not digress - you can ask me later.)
You don't need a "content marketing strategy."
What you need depends on where you are now and where you want (need) to go.
Let's set one thing straight right away. Marketing ≠ advertising. Please. Marketing really includes everything that goes into the business model canvas.
Strategic marketing starts at looking at what is the (true) problem you are solving, clarifying what your offering actually is, who are the people you are aiming to serve, and how you will get more of them to find out about you and eventually buy.
Most startups can't afford a high cost of new customer acquisition, so you need smart marketing to max your results on the investment. The good news is, it's possible to reach the right audience at the right time even with a small budget.
One way to keep the cost of acquisition lower is to implement a marketing-driven, highly automated, low-touch system to nudge your prospective customers towards the right things and actions.
However, the other side of the coin is: when you (re-)construct your sales process and marketing funnels in a way that leads to more revenue earlier, then you can actually afford to increase the cost per acquisition to get more customers faster.
I Help Startups and eCommerce Businesses to Do Marketing Smartly
I'm Miikka (me-ee-kah) and I love people who are "building" stuff and creating "art." And I mean that broadly - creating something new, improving people's lives and the world for the better.
Whatever form of "art" it may be, defined as a generous contribution. It can be a business, a movement, art, side project or simply being present every day to delight people's day and be at their service at a counter somewhere.
In my opinion, what really matters is people who care enough to put their best work into the world.
What I love to work on is helping startups and ecommerce businesses to grow their footprint and revenue by getting more customers and building deeper customer relationships using smart marketing automation.
Startups, software business, information marketing, Amazon and Shopify ecommerce
My background is a mighty mix of sales, marketing and technology. I've worked and done business with people from all around the world, established and grown strategic bluechip partnerships, architected and closed deals worth several hundreds of thousands of dollars, and built multiple online businesses from scratch.
Over the past five years, I've invested a five figure sum of my own money and thousands of hours in learning strategic and (ninja-)tactical digital marketing. Reading, listening, watching and implementing tons of advice from the best mentors in the world.
When we work together, you'll benefit from all that.
For my clients I'm digital marketing orchestrator and coach, email marketing master and virtual Chief Marketing Officer (CMO). My objective is to amplify your success and work with both your own and external teams to get stuff shipped. I can also implement what needs to get done as a consultant.
What I can help you with:
- Lead generation and content marketing using highly targeted, high-conversion campaigns leveraging the best online channels to convert more of your target audience into visitors to your site and eventually into leads
- Email Marketing Automation to convert more of your leads to sign up to free trials and as paying/repeat customers with automatic nurturing and trust building campaigns
- Copywriting - long-form, short-form, website conversion, blog posts, email marketing
- Crystallizing Messaging - I'm really good at finding the core essence and identifying key success elements to create an adapted message that speaks to and engages the target audience
- Chief Marketing Officer - audit your business and marketing needs, create a strategic marketing plan for building industry thought leadership and press coverage, and mapping, designing and building your sales & marketing automation funnels
I genuinely want to help people to do better both in life and in business and I'm very selective with whom I work with.
If you're still reading this, it's likely all the above strikes a chord and I'd want to help you.
When you need someone who gets strategic marketing, ecommerce, technology & software and can also do grass roots level ninja operations, get in touch – click the button below right now so we can talk more about how to make your business grow, starting today.